Europaweiter Ausbau der neuen Marke von Aedgency im Bereich Digital Marketing

Europaweiter Ausbau der neuen Marke von Aedgency im Bereich Digital Marketing

(pressrelations) -
Aedgency arbeitet zukünftig mit der PR-Agentur AxiCom zusammen

Europaweiter Ausbau der neuen Marke von Aedgency im Bereich Digital Marketing

Das auf Online-Marketing spezialisierte Unternehmen Aedgency präsentiert europaweit seine neuen EDGE-Kanäle (Analyse-Verfahren) für Online-Marketing mit neuem Branding und neuer Website. Das Unternehmen verstärkt zusätzlich seine PR-Aktivitäten in Deutschland, UK, Spanien, Frankreich und Italien. Um die neue Marke auf dem europäischen Markt zu etablieren und zu festigen, arbeitet Aedgency seit Februar nun auch in Deutschland mit der PR-Agentur AxiCom zusammen.

Die neuen Marketing-Dienste von Aedgency konzentrieren sich zukünftig auf die drei EDGE-Kanäle kontextbezogene Werbung, Email-Marketing und Cashback. Weitere Informationen sind unter www.aedgendy.com oder bei AxiCom erhältlich

Beste Grüße

Melanie Goldmann

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AxiCom chosen to build AedgencyÂ’s digital marketing brand across Europe

16 March 2009 – London – Technology specialist AxiCom Cohn Wolfe has been engaged by European digital marketing provider Aedgency to provide PR support across key European markets. AxiCom will be working with Aedgency in the UK, France, Spain, Italy and Germany on a retained basis with project work in other territories.

AxiCom is tasked with raising awareness of AedgencyÂ’s suite of performance marketing products within the European trade press as these undergo a comprehensive rebrand to bring the companyÂ’s independent divisions under Aedgency branding in Q1 2009. The companyÂ’s product-set encompasses a broad range of digital disciplines including email marketing, contextual offers and cashback.

Angela Carson, head of marketing communication at Aedgency said: “Our services and transparent business model have proved very attractive to advertisers, affiliates and publishers in mainland Europe. To date we’ve attracted an opt-in consumer user base of over 12 million, and that’s without external marketing of any sort. We are proud of what we’ve achieved within four years in business, but currently we’re the biggest digital marketing firm that no-one’s heard of. With AxiCom’s assistance we plan to change that.”

Commenting on the partnership, Julian Tanner, AxiCom’s CEO said: “AxiCom’s depth of knowledge in digital marketing and our unique infrastructure in Europe make us the perfect fit for Aedgency. We relish the opportunity to essentially build this B2B brand from scratch in a highly competitive market.”

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About AxiCom Cohn Wolfe
AxiCom Cohn Wolfe is the European arm of the global Cohn Wolfe technology practice. AxiCom C W provides strategic advice and campaign implementation across Europe for some of the most respected organisations in the technology and telecommunications sectors including Dell, VMware, Red Hat, BT, ZTE and Samsung. AxiCom C W employs over 80 PR professionals across its headquarters in London and wholly-owned tech-specialist offices in Germany, France, Italy, Spain the Nordics and Benelux. Cohn Wolfe acquired a majority stake in AxiCom in April 2008. For further information see: www.axicom.com

About Aedgency
Headquartered in Dublin with offices in Barcelona, Aedgency offers performance-based digital marketing which offers a gateway to privileged communication channels between brands and e-buyers.

Founded in 2004, Aedgency has been growing rapidly ever since and now operates across five European markets. AedgencyÂ’s focus is on increasing advertisersÂ’ conversion rates and it places equal emphasis on monetising its publishing networks and independent publishersÂ’ websites.

Aedgency offers brands access to millions of online consumers across Europe. Its bespoke analytics engine uses deep behavioural segmentation to closely target users through the communication channel that is most likely to get a result. Through Aedgency’s deep understanding of data it is able to predict exactly what a web user is looking for and offers four routes to a sale – Contextual offers, Email marketing, Aedgency Cashback and Aedgency Publishing.


PRESS RELEASE
Contact:
Andy Riley
AxiCom
Tel: +44 20 8392 4073

Pressekontakt Deutschland:
axicom cohn wolfe
Melanie Goldmann
Junkersstr.1
82178 Puchheim
Tel.: 089/800908-16
Fax: 089/800908-10
eMail: melanie.goldmann@axicom.de
www.axicom.de